A generic instrument to measure customer satisfaction with the controllable elements of the in-store shopping experience

A generic instrument to measure customer satisfaction with the controllable elements of the in-store shopping experience

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In this study an attempt is made to develop a generic instrument that could be used to measure customer satisfaction with replica beach walk candle the controllable elements of the in-store shopping experience.By closely following the most contemporary guidelines for scale development, and involving 11 063 respondents in four different surveys, the authors emerge with a 22-item instrument to measure satisfaction with the in-store shopping experience.The evidence of the psychometric properties of the proposed ISE instrument offered here is compelling in terms of its uni-dimensionality, with-in-method convergent validity, cross-validation of dimensions in a cross-validation nightstick twm-850xl sample, reliability of the instrument, its discriminant validity and its nomological validity.